Marketing ESU
Steve Sauder
Wednesday, October 3, 2007
Because we are talking about ESU and funding, I thought we would look back at a radio commentary by Steve Sauder from his radio program “Something to think About” where he talks about a public funding plan to help bolster ESU. — CWW
AS EMPORIA turns 150 years old, I wonder what the future holds for our little community.
Over my lifetime Emporia has truly fought the good battle. We’ve grown from a town with little or no industry to one with a solid manufacturing base. We’ve been around the block with economic development issues and experienced great success and some heartache.
Today we watch as our community becomes increasingly more diverse and wonder how we can attract more, better, higher paying jobs? Admittedly this is a very difficult question.
How can Emporia attract new businesses that pay above average wages? I have a theory on this topic that’s so simple it’s easy to miss.
In Emporia where does our largest and greatest potential for growth exist? That answer is very simple: Emporia State University.
ESU claims over 6,000 students with slightly over 4,800 attending classes in Emporia. Potential exists at the university for growth.
When you consider that ESU is one of four premier teacher preparation universities in the United States, has an accredited business school, a great theater and fine arts program and many other assets, you start to understand what I’m talking about.
If ESU had an additional thousand students in Emporia the effect would be incredible. Not only would the new students spend money locally, their presence would require a bunch of new instructors and faculty pay is clearly above that of the average workers. That’s a win-win situation.
So, why isn’t Emporia subsidizing marketing at ESU to help bring more students to the university?
Here’s how it could work. Emporia creates a subsidy from public funds to help Emporia State market itself more effectively. More students means more dollars spent by students and more faculty salaries and growth for Emporia.
Sounds like a plan to me.
Steve Sauder
Emporia
Comments
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Posted by gregorymed (anonymous) on October 4, 2007 at 8:36 a.m. (Suggest removal)
reasonable idea but......ESU first needs new modern student housing (like Wasburn or Northwest Mo.) with technology (wireless internet and t1 line speed for example) and faculty who are connected to help students get placed in good jobs. Growth in students will likely come from the city high schools in kansas and the students/parents will require the above and some winning visible athletic program(like PSU football or KU basketball).
Posted by abc123 (anonymous) on October 4, 2007 at 8:55 a.m. (Suggest removal)
Exactly gregorymed...we need to "update" and entice new students not just trap them because ESU is affordable and centrally located, a lot of students attending now want to be somewhere else more modern but have to settle because of finances. I agree with Steve completely - great idea! How do the details of this "subsidy from a public fund work"?
Posted by netloafer (anonymous) on October 4, 2007 at 9:12 a.m. (Suggest removal)
Substitue the words "increased taxes" for subsidy and you'll see how it works.
Posted by create (anonymous) on October 4, 2007 at 12:23 p.m. (Suggest removal)
gregorymed is right, we would need more modern student housing, or at least DECENT housing. But let's not forget that if we are going to attract more students, slumlords have got to go.
Posted by lycomu (anonymous) on October 4, 2007 at 1:44 p.m. (Suggest removal)
Instead of attracting 1,000 new students, would it not be more prudent to attract new business that would emply 1,000 new workers? Students are transient. Employees with good jobs are not. Students do not pay property tax, neither does ESU. Students are not full time residents, do not have children in school, and do not plan on making Emporia their permanent home. Yes, increased enrollment would help in Emporia's growth. But not by themselves. The only real way to insure the future of Emporia, is to attract quality companies that provide a quality lifestyle for their employees
Posted by netloafer (anonymous) on October 4, 2007 at 2:04 p.m. (Suggest removal)
lycomu
It would indeed be more prudent to adopt the type of strategy you're advocating.
Posted by create (anonymous) on October 4, 2007 at 2:13 p.m. (Suggest removal)
Good thinking, lycomu. You're absolutely right about every point.
Posted by djdiablo (anonymous) on October 4, 2007 at 3:48 p.m. (Suggest removal)
Yes students come and go, but the college has been here a L-O-T
longer than 95% of Emporia's businesses. If Emporia is an attractive enough community some of those students will stay behind.
Some of you who are old enough will remember the kids that came from back East to C of E and who initially hated it out here "in the sticks"...yet a surprising number of them became long time residents.
To some of us ESU is the proverbial "bird in the hand..." and make no mistake, a college or a university is indeed a business.
Also I get nervous when I think of the enticements offered to new business in the way of tax breaks etc. only to have them pull a Modine on us.
Does anyone out there remember Modine...?
Posted by netloafer (anonymous) on October 4, 2007 at 4 p.m. (Suggest removal)
Yes we remember Modine and we remember Lenze as well.
Posted by dj2879 (anonymous) on October 4, 2007 at 6:57 p.m. (Suggest removal)
lycomu-
I don't disagree with you about needing more higher paying jobs. However, I came to Emporia as a student, with the intention of leaving asap. Yet before I graduated I was a homeowner in this town. I know many students who are buying properties to avoid throwing money away to rent. Plus, every year the number of non-trad students grows, and many of them are long time Emporia residents.
Yes, many college students are transient, but don't discredit the fact that there are many who ending staying; therefore, the more we entice, the more to potenially stay!
Posted by MrCmonkeeDo (anonymous) on October 4, 2007 at 8:16 p.m. (Suggest removal)
dj2879 hit the nail on the head.
MrCmonkeeDo was a "nontraditional student" when HE moved here with his wife an' two daughters many, many years ago.
This is just a guess, but MrC would think many of the contributors to this forum came to Emporia as students and never left. The nontrad student may be the key; certainly, they would contribute the most.
Posted by abc123 (anonymous) on October 4, 2007 at 9:37 p.m. (Suggest removal)
Non-trad ESU grad here, my kids were young when I finished my degree, got a job here, bought a house and now we are in the process of buying a larger more expensive house HERE that I will pay more taxes on...... so if my taxes help bring more people like me around then so be it, better than funding something frivolous.
Posted by create (anonymous) on October 5, 2007 at 8:26 a.m. (Suggest removal)
good comment, MrCmonkee. I too was a non-trad and have both my degrees from ESU, a place I continue to support and always will. I taught there when I was in grad school. If non-trads continue to stay, our climate would only improve with the population being more highly educated. There's a reason why grown people decide to stay in this town. I know I have my reasons, and I'll bet you all have yours too. There's that choice thing again.
We should do a thread on why we like Emporia sometime. We're pretty good at criticizing things, why not the opposite?
Posted by EsqEB (anonymous) on October 5, 2007 at 8:43 a.m. (Suggest removal)
I went to Washburn and can tell you that once they built the new student housing, enrollment took off for several years and not until this fall did we see a 1% decline and I am guessing we will make that up in the spring. It would be nice for ESU to get some new student housing, not like they couldn't make the room for by taking down some of the older structures.
In the mean time...Go Bod's!
Posted by gregorymed (anonymous) on October 5, 2007 at 2:18 p.m. (Suggest removal)
good post EsqEB....hopefully ESU's President Mike Lane will see what Washburn President Jerry farley has done on that campus and what Deam Hubbard has done at Northwest Missouri State if he is serious about enrollment gain for ESU.
Posted by abc123 (anonymous) on October 5, 2007 at 4:13 p.m. (Suggest removal)
Agreed to all above, the student housing at ESU is sad and scary! If those schools of similar size can afford to upgrade why not ESU? The alumni center is really nice, how about next time ESU builds they consider FUTURE students now that alumni are sittin' pretty. Geesh this is starting to sound like "save the fairgrounds" "sell the courthouse" isn't it?? LOL that is joke don't freak out on the message board folks.
Posted by create (anonymous) on October 5, 2007 at 4:17 p.m. (Suggest removal)
Hey EsqEB, sorry babe, but you wrote "Go Bod's" when in fact it should be "Go Bods". There is no apostrophe in plural forms, only possessive forms, and you meant to use the plural. So much for your Washburn education.
:) Go Hornets!
Posted by abc123 (anonymous) on October 5, 2007 at 4:19 p.m. (Suggest removal)
ouch
Posted by EsqEB (anonymous) on October 8, 2007 at 2:08 p.m. (Suggest removal)
Create,
If you look through your posts on this very thread, several times you fail to capitalize the first letter of a sentence, which is also a basic tenet of the English language. So much for your ESU education.
If you live in a glass house...well you know the rest. On second thought, if you went to ESU, you might not.
;)
Posted by create (anonymous) on October 8, 2007 at 4:31 p.m. (Suggest removal)
EsqEB,
I just looked through the "posts on this very thread." What I found was one failure to capitalize when I began the thread with "good comment, MrCMonkee." The other was when I began the thread with "gregorymed." I didn't capitalize "gregorymed" since he does not capitalize it when he posts. So that leaves ONE error. You said it was "several times." Hmmmm, I guess they don't teach you Bods to count.
As far as the glass house is concerned? We ESU folks don't use cliches.
:)
Posted by EsqEB (anonymous) on October 8, 2007 at 5:41 p.m. (Suggest removal)
Create,
You can try and justify it however you want, but you failed to start TWO (look at me everyone, I used all capital letters to make a point!!) sentences properly. Blame it on someone else if you like, but it is not proper English to start a sentence with lower case letters, even if gregorymed did it first.
ESU should change their mascot to "The Lemmings", apparently they will blindly follow anyone.
Posted by create (anonymous) on October 8, 2007 at 6:34 p.m. (Suggest removal)
"TWO" is not "several times." In addition, gregorymed did not do anything first; he merely spells his user name that way. I spell my user name in lower case too.
Posted by EsqEB (anonymous) on October 9, 2007 at 12:40 p.m. (Suggest removal)
Meriam Webster definition of "several": More than one.
Posted by lycomu (anonymous) on October 9, 2007 at 1:22 p.m. (Suggest removal)
A real discussion has deteriated into hornets virsus the bods and proper english useage. That is not helpful, entertaining perhaps, but not helpful. I am a ESU graduate and i have no problem what so ever in learning from Washburn on how to improve our University and how to attract more students. Emporia must gain knowledge from some quarter if we ever hope to grow as a community. Its not just growing the ESU student base, but rather, the overall improvement of the entire business community that should be the topic of this discourse
Posted by jackslap (anonymous) on October 9, 2007 at 2:46 p.m. (Suggest removal)
BUCK THE FODS
Posted by jackslap (anonymous) on October 9, 2007 at 2:46 p.m. (Suggest removal)
GO K U.......
Posted by create (anonymous) on October 9, 2007 at 4:17 p.m. (Suggest removal)
You're right, lycomu, I apologize for taking the discussion off course. When in a flooded emotional state, IQ drops noticeably. That's my excuse and I'm stickin' to it.
Posted by EsqEB (anonymous) on October 16, 2007 at 12:44 p.m. (Suggest removal)
And I apologize for sinking to create's level.
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