It’s almost as though Aaron Walters never left Emporia.
Cardboard cutouts and posters of Walters are displayed in local businesses, while television advertising brings him into homes to tout the tailgate advantages of Bud Light beer. He also can be seen in outdoor and online ads, as well as at the official Bud Light Tailgate Approved Web site, www.tailgateapproved.com.
Aaron Walters is Jimmy Football, at least through the regular football season and perhaps into the playoffs. He’ll also do some traveling during the season, to make appearances at football tailgates in selected cities across the country, according to Mike Sundet, senior director of Bud Light brands.
A total of seven of the ads were shot in July in Los Angeles, and three of them already have been released for viewers.
The Jimmy Football character is another step forward and another credit added to Walters’ ever-growing resumé, though the young man doesn’t take anything for granted.
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